Objective
To achieve maximum profitability for the retail outlet by means of optimum product placement and positioning, according to the principals of visual merchandising.
Methodology
Theoretical and practical training about the rules of merchandising and product positioning, ensuring that your own team is able to maintain harmony in product lines over time, thus promoting the sale of over-the-counter products.
Development
- Analysis of sales by category.
- Optimum showroom Percentage fixing (%).
- Optimum positioning approach for categories in retail modules.
- Optimum positioning approach for products on shelving.
- Theoretical training in the theory of product positioning.
- Practical training to put into practice that learnt in the theoretical training.
- Placement of key product categories.