What is it?
Optimal category distribution is the study of how to distribute product categories on retail display shelving, at a modular level.
Benefits
- Appropriate product range.
Drawing on the consumer habits of potential clients the display shelving is optimised for each of the categories of over-the-counter sales. - Optimisation of the sales space.
Assuring the greatest profitability of the new commercial space. - Positioning.
Positioning carried out according to the pharmacy strategy and setting.
Development
- Analysis of the setting to establish the main profiles of potential clients.
- Sales objectives.
To set the sales objectives for each of the retail showroom categories. - Stock definition.
To define the stock coverage necessary to achieve the sales objectives. - Retail shelving.
From essential stock we move on to the corresponding retail shelving for each of the over-the-counter categories. - Modules.
From the retail shelving requirements, we deduce the number of modules necessary. - Optimal category distribution.
Appropriate adaptation and distribution for the retail space, optimising cold and hot zones in addition to routes.