Optimal Category Distribution (OCD)
What is it?
Optimal category distribution is the study of how to distribute product categories on retail display shelving, at a modular level.
- Appropriate product range.
Drawing on the consumer habits of potential clients the display shelving is optimised for each of the categories of over-the-counter sales.
- Optimisation of the sales space.
Assuring the greatest profitability of the new commercial space.
Positioning carried out according to the pharmacy strategy and setting.