CONCEP· refurbishment and transformation of pharmacies

Senante Actur pharmacy

Fernando Senante · Zaragoza

The challenge

To position the pharmacy as a benchmark of excellence in its local neighbourhood, improving the shopping experience with a larger and more open health space, providing multiple zones specially designed for each category

The idea

To unite two premises, considerably increasing the size of the retail zone.

To carry out both an analysis of sales by category and an analysis of market demand, with both studies being incorporated into a Concep Action Plan leading to the design of a global project.

To integrate the two façades giving them a Strong Brand Image and ensuring greater visibility of the interior of the pharmacy; which serves as the main window display.

The result

The design and positioning of a central gondola counter and several sales and advice points throughout the retail zones, improving circulation and interaction with clients and resulting in an increase in sales across multiple categories.

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