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CONCEP· refurbishment and transformation of pharmacies

Santa Mónica Pharmacy

Matilde G. Orejas · Rivas – VaciaMadrid


The challenge

To create a distinct space, that delights clients and reinforces sales of parapharmaceutical products.

The idea

To break the rules of the traditional image of a pharmacy, taking the concept of a “shop in shop” to its maximum potential by designing a different space for each category. To carry out an in depth study of staff-client communication for the project. And finally to implement a new loyalty scheme.

The result

An enhanced visual experience for the client, leading to an increase in sales, with individual counters for personalised attention where the client can easily access the product, in a warm, welcoming and distinct pharmacy.

The history

Matilde and her daughters were very clear what they wanted and they told us from the very beginning; “We want to increase our number of clients and their average purchase”. This is not an easy task, but at Concep we are experts in transforming pharmacies and increasing their profitability. But if this wasn’t enough, they also asked for something else, adding; “We want a pharmacy that doesn’t look like any other pharmacy”.

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