CONCEP· refurbishment and transformation of pharmacies
Marta García Solano · Pozuelo de Alarcón, Madrid
To create a unique shopping experience in the pharmacy’s setting.
The idea is for the client to experience a range of positive sensations on entering a “great laboratory”.
The result is a pharmacy with a dramatic visual impact and an integrated corporate image reflected in every detail. A distinct proposal that has eclipsed local businesses.
The extension of the establishment, situated in a newly constructed neighbourhood, plays an important role in amplifying the broad range of dynamic services on offer in this pharmacy. Global pharmacy wanted to offer services that were more adapted to the needs of the current patient/client; a personalised multidisciplinary service in which products can be tested comfortably and clients offered professional advice. Attention to the client is at the centre of the philosophy of the business and was one of the aspects taken into account at the time of designing the premises, an existing pharmacy whose previous owner had retired. As a consequence, the decision was taken to carry out a comprehensive refurbishment. Once the transformation phase was complete, Global Pharmacy entered a new phase, with the incorporation of more services and a broader more diverse catalogue of products.