CONCEP· refurbishment and transformation of pharmacies
Mª Antonia Joy Balaguer · Palma de Mallorca, Mallorca
To create a retail space that is a benchmark of excellence for Health, in one of the busiest commercial streets in Palma de Mallorca.
To maximise the value of the shopping experience, the impact and the sensations provoked by the architectural, physical, sensory and aesthetic elements that comprise the project.
The creation within one space, of totally distinct shopping experiences focused on services and personalised skin cosmetics.
This traditional pharmacy, situated on a pedestrian street in the centre of Palma was acquired by a young pharmacist who is full of vitality and with clear ideas about how a modern pharmacy should approach new challenges.
The challenge was to create an excellent Health space, in one of the busiest commercial streets in Palma de Mallorca. To create a strategic retail space that, uniting emotion and reason, manages to attract the greatest number of clients.
The pharmacy must remain aware that it is a specialist in health, and as such, should provide a unique, inspirational experience with its own exclusive essence. The moment has come for Pharmacies to leave behind their old-fashioned image as the dispensers of medicines, an image lacking in differential value for the client, becoming instead an attractive brand that demonstrates to their public what advantages they offer over other channels of health care.