What is it?
Concep’s Brand Manual defines the NAD and the personality of your pharmacy providing a 360º vision of the business.
Benefits
- Personality. More than your identity; demonstrate your essence.
- Differentiation. Bring added value to the product and service.
- Reputation. Be emotionally present.
- Emotion. Create a real and enduring connection with the user.
- Confidence To give a message that is closer to the kind of client.
- Dialogue. Communicate while knowing the client’s opinion.
- Experience. Create an enduring impression.
- Recognition. Going further than is the norm.
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Brand analysis | ![]() |
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Brand strategy | ![]() |
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Brand definition and values | ![]() |
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Naming | ![]() |
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Claim | ![]() |
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Logo | ![]() |
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Colours and philosophy | ![]() |
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Brand proportions | ![]() |
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Logo compliance | ![]() |
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Communication tone | ![]() |
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Social networks, webpage, advertising | ![]() |
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Point of sale communication | ![]() |
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Loyalty, campaigns | ![]() |
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Graphic support | ![]() |
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Photos | ![]() |
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Patterns | ![]() |
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Iconography | ![]() |
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Space | ![]() |
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Stationary | ![]() |
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