What is it?
Concep’s Brand Manual defines the NAD and the personality of your pharmacy providing a 360º vision of the business.
Benefits
- Personality. More than your identity; demonstrate your essence.
- Differentiation. Bring added value to the product and service.
- Reputation. Be emotionally present.
- Emotion. Create a real and enduring connection with the user.
- Confidence To give a message that is closer to the kind of client.
- Dialogue. Communicate while knowing the client’s opinion.
- Experience. Create an enduring impression.
- Recognition. Going further than is the norm.
| Includes |  MIV/DNI |
 Brand Manual/DNA |
|---|---|---|
| Brand analysis |  |
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| Brand strategy | |
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| Brand definition and values | |
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| Naming | |
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| Claim | |
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| Logo | |
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| Colours and philosophy | |
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| Brand proportions | |
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| Logo compliance | |
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| Communication tone |  |
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| Social networks, webpage, advertising | |
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| Point of sale communication | |
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| Loyalty, campaigns | |
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| Graphic support | |
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| Photos | |
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| Patterns | |
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| Iconography | |
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| Space | |
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| Stationary | |
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